Pilgrim’s Chicken Nuggets were literally stuck at the bottom of the freezer. They needed a big brand act that spoke to their “kidult” audience’s love of 90s nostalgia to “knock the boredom out of chicken.” The king of 90s skate culture, the bird man himself, Tony Hawk, changed his name to “Tony Bawk” …we’ll pause here…He also inspired a bold snacking contest and offered a signed skateboard deck as a prize. Winner winner…you get it.
Role: Creative Direction, post production oversight.
We kicked off on social with a crispy teaser and a collection of bold snacking nugget tricks to inspire and engage.
Tony showed us all how it’s done with 3 nugget themed board tricks…
