SHARDAE MENDES
CREATIVE DIRECTOR
e: Shardae1004@gmail.com

Experience

Creative Director at Zeno
October 2024 – February 2026
Creative lead on UPS, Tubi, Pilgrims, Ally Bank (Women’s Sports), Asics, Culligan Water

Creative Director at Razorfish
July 2023 – October 2024
Creative lead on Samsung

Freelance Creative Director at Critical Mass
June 2023 – July 2023
Client: AT&T

Creative Director at R/GA
August 2021 – April 2023
Creative lead on Jordan, NIKE, RaceTrac, and Michaels.

Creative Director at TBWA CHIAT NYC
Sept 2018 – August 2021
Led social and digital creative for AJOVY and Repatha.

Associate Creative Director at IPG Mediabrands Society NYC
May 2017 – May 2018
Led social creative for COTY brands Rimmel London and Sally Hansen.  

Associate Creative Director at VaynerMedia NYC
July 2016 – April 2017
Led digital and social creative for Diageo brands including Crown Royal, Captain Morgan, Naked Turtle Rum, Tanqueray and Buchanan's.

Freelance Associate Creative Director at Publicis NYC
February 2016 – July 2016
Led digital creative for Citibank, developing CRM in both Desktop and Mobile.

Associate Creative Director at AFG& NYC
May 2015 – January 2016
Led TV, Social, Digital, and Print for Blistex, Tidy Cats, and Purina Fancy Feast.

Senior Art Director at Havas CHI
April 2014 – May 2015
Led creative on Kenmore, Hefty, Reynolds and Craftsman.

Art Director at Grey NYC
July 2007 – April 2014
Developed full campaigns for Playtex, Energizer brands.
Have also worked on Etrade, Botox, YWCA, Pringles, Canon, ChapStick,
Crown Royal, Febreze and several others.

Skills & Expertise
Photoshop, InDesign, Illustrator, Figma, Google Workspace
Experience in TV, Print, Digital, Social, Branding, Strategy, Earned, CRM, Logo Design, AI Tools


Education
Skidmore College
BS, Studio Art, Communication Design, 2003 - 2007
Activities and Societies: Varsity Basketball (Captain), Varsity Lacrosse (MVP)

Awards
2025 Shorty Awards Winner, and Audience Award Winner for Mental Heath Category (ASICS)
2025 OMMA Awards Winner (ASICS)
2022 MM+M Awards Silver, Connected TV Advertising (REPATHA)
2022 One Show Finalist, Pharma Integrated (REPATHA)
2021 Med Ad News MANNY Awards Shortlist, Best Consumer Print Campaign (AJOVY)
2021 Creative Floor Awards Shortlist (AJOVY)
2021 Medical Marketing + Media Awards Shortlist, Best Consumer Print Campaign (AJOVY)
2021 Featured in the MM+M Agency 100 report (AJOVY)
2014 Placed in Ace Metrix Top Performing Winter Olympic Brands and Ads (Smucker’s)
2013 First place at International Photography Awards (Playtex)
2012 Finalist in Global Healthcare Ad Awards (Playtex)
2012 Featured Campaign in Communication Arts Magazine (Playtex)