SHARDAE MENDES
CREATIVE DIRECTOR
e: Shardae1004@gmail.com
Experience
Creative Director at Razorfish
July 2023 – present
Creative oversight on Samsung
Freelance Creative Director at Critical Mass
June 2023 – July 2023
Client: AT&T
Creative Director at R/GA
August 2021 – April 2023
Creative oversight on Jordan, NIKE Women’s Basketball, RaceTrac, and Michaels.
Creative Director at TBWA CHIAT NYC
Sept 2018 – August 2021
I oversaw all traditional, social and digital creative for the AJOVY brand. This involves managing a team of creatives and leading production from animation, to photography and video format. In addition, I provided art direction, design and strategic management for new business pitches.
Associate Creative Director at IPG Mediabrands Society NYC
May 2017 – May 2018
I oversaw social creative for COTY brands Rimmel London and Sally Hansen. This involved managing a team of creatives and producing stills, animations and video footage for an ever evolving space and target audience. In addition, I've helped lead creative and win new business.
Associate Creative Director at VaynerMedia NYC
July 2016 – April 2017
My role was to constantly find new and interesting ways to solve for the social and digital space, primarily with mobile as top of mind. I oversaw all digital and social creative for various Diageo brands including Crown Royal, Captain Morgan, Naked Turtle Rum, Tanqueray and Buchanan's. Developed creative strategies on both Crown Royal and Captain Morgan in addition to pitching and winning various pieces of business. Also helped develop social strategies specifically for brand events and produced all social creative for those events which included organic & paid, videos, stills and live.
Freelance Associate Creative Director at Publicis NYC
February 2016 – July 2016
Developed and oversaw digital creative for Citibank including development for CRM in both Desktop and Mobile.
Associate Creative Director at AFG& NYC
May 2015 – January 2016
Develop, design and present creative for TV, Social, Digital, Print, etc to various clients.
Provide creative direction on shoots and approval in any and all post production.
Oversee a number of creatives and provide leadership and direction when needed.
Work primarily on Blistex and Purina Fancy Feast.
Senior Art Director at Havas CHI
April 2014 – May 2015
Develop, design and present creative concepts to various clients.
Develop full campaigns; TV, Social and Print.
Provide creative direction on shoots, provide approval in post.
Oversee other creatives within the team and provide feedback.
Work primarily on Kenmore, Hefty, Reynolds and Craftsman.
Art Director at Grey NYC
July 2008 – April 2014
Develop, design and present creative concepts to various clients.
Develop full campaigns; TV, print and digital.
Provide creative direction on photo shoots, provide approval on proofs.
Work primarily on Playtex, Energizer brands.
Have also worked on Etrade, Botox, YWCA, Pringles, Canon, ChapStick,
Crown Royal, Febreze and several others.
**Finalist in Global Healthcare Ad Awards 2012,
Featured Campaign in Communication Arts Magazine 2012**
Creative Coordinator at Grey NYC
June 2007 – July 2008
Assisted in development of ad campaigns.
Managed calendars, filed expense reports and booked travel requisitions
for department heads.
Art Director Intern at Warren Kremer Paino Advertising
June 2006 – August 2006
Designed and produced book advertisements for New York Times.
Developed and presented campaigns.
Designed logos.
Art Consultant Intern at Renee Fotouhi Fine Art
June 2005 – August 2005
Designed and produced collages for hotels and restaurants.
Assisted in developing proposals for clients.
Skills & Expertise
Photoshop, InDesign, Illustrator, Figma, Google Workspace
Experience in TV, Print, Digital, Social, Branding, and Logo Design
Education
Skidmore College
BS, Studio Art, Communication Design, 2003 - 2007
Activities and Societies: Varsity Basketball (Captain), Varsity Lacrosse (MVP)