Crown Royal’s launch of the Live Generously campaign was inspired by the culture of New Orleans. The campaign embodied the great city’s communal spirit, and the constant pursuit of leaving the world a little bit better than it was when you entered it. Our social campaign used posts, activations and online videos to offer inspiration and proof positive that when you Live Generously, life will treat you royally.
Beyond the Beads activation video (optimized for mobile viewing)
Activation supporting content
Cocktail video content
Additional supporting campaign content
