One of the things we were tasked with for COTY was to maintain a consistent look and feel across their Sally Hansen and Rimmel London brands. In addition, we not only wanted to elevate the aesthetic, but we wanted to create content that would be exciting and engaging for our audience. So, from concept to execution, including some hand modeling of my own, you could say I really got my hands dirty.
Sally Hansen Content
One of my roles on the COTY business was to oversee as well as develop the concepts, designs and executions of always-on content for Sally Hansen's social channels, primarily Instagram.
Rimmel London Content
My other role on the COTY business was to oversee as well as develop the concepts, designs and executions of always-on content for Rimmel's social channels, primarily Instagram.