Tubi is a free streaming platform known for both having the largest collection of content and the most niche, unapologetically odd titles. When they came to us asking to create an earned activation centered around horror season, we didn’t disappoint. The Tubi Body Bag was a limited-edition sleeping bag created to welcome our oddly specific audience members and give them the feeling of belonging and coziness while they get to binge watch their favorite scaries. Not only did these disappear within 90 minutes, they inspired Tubi to create yet another sub-genre within the platform itself: The Body Bag Collection.
Role: Creative lead, ideation, concept design, production involvement
It was picked up by Access Hollywood…
Media Coverage:
Social | Creator push:
The engagement and brand love received were unmatched…
