Samsung is a global brand at the forefront of innovation for the modern home. The digital communications for their line of AI-assisted products needed to convey the differentiating features in a way that was easily understood by the U.S. market and reflective of their tech-forward identity.

Role on all: Creative lead, ideation, design, pre and post production, strategy, client collaboration.

See Bespoke Refrigerator and Bespoke Laundry

Maintained consistent updates for product launches and promos throughout all S.com home appliances pages. View savings page here.

Generated CRM for all product launches and promos.

Created content for Meta showcasing new product features.