UPS Holiday Catalog

UPS is not just a shipping company; they’re a partner in logistics for small business all over the world. To deepen these relationships, the client was looking for ways to help drive revenue for their small business partners by mobilizing UPS’s own audience. What started as an organic social post, blossomed into a new initiative for UPS and their small business customers. The UPS Holiday catalog brought the joy of holiday catalog shopping into the digital space, and then IRL as well. This was a first for UPS and hopefully the start of many issues to come.

Role: Creative direction, partnership collaboration, product sourcing, pre-production, content planning, oversight and execution.